[@stussy in Biarritz - It Fits!] 📍1 Avenue de Verdun - 64200 Biarritz Surf isn’t décor here - it’s daily life. Stüssy speaks that language from California, so landing here is natural. Local base + high-spend visitors (15-40) already fluent in surf culture. City centre near beaches and premium neighbours = qualified footfall. Between technical surf shops and luxury houses, Stüssy owns the culture/style lane. Catchment spans the Basque Coast and Spain; big summers, year-round scene = steady traffic. Assortment: a tight mix of archive pieces and current-season drops. #stussy #stussysecond #visualmerchandising #window #retail