[New season - New collection hm] 📍Flagship Store - 1-3 rue Lafayette - 75009 Paris In accordance with the popup store opened from September to December at 116 rue de Turenne in Paris’s 3rd arrondissement, the Haussman’s flagship is set up with the same ephemeral design and graphics. The chain called on American design studio perronroettinger which regularly collaborates with Nike and Cartier, to showcase its Fall-Fashion collection. Inside, we find ourselves propelled into an avant-garde universe worthy of a Stanley Kubrick film. A way for the mid-range chain to show that it is trying to bring more singularity and cutting-edge looks to its offering than in the past. #hm #perronroettinger #visualtrendsmerchandising #visualmerchandising #visualdisplay #storedisplay #retaildisplay #retailnews #visualmerchandiser #visualwindows #visualinspiration #window #windowdisplay #windowshop #windowdesign #storewindows #shopwindow #windowsworldwide #windowprops #flagshipstore