[New Opening - Popup store @hm] 📍Popup Store - 116 rue de Turenne - 75003 Paris Open from September to December, this 850-square-meter, two-level temporary store is located at 116 rue de Turenne in Paris’s 3rd arrondissement, in a trendy, premium fashion district. The chain called on American design studio @perronroettinger which regularly collaborates with Nike and Cartier, to showcase its Fall-Fashion collection. Inside, we find ourselves propelled into an avant-garde universe worthy of a Stanley Kubrick film. A way for the mid-range chain to show that it is trying to bring more singularity and cutting-edge looks to its offering than in the past. #hm #perronroettinger #visualtrendsmerchandising #visualmerchandising #visualdisplay #storedisplay #retaildisplay #retailnews #visualmerchandiser #visualwindows #visualinspiration #window #windowdisplay #windowshop #windowdesign #storewindows #shopwindow #windowsworldwide #windowprops #popupstore