[The flagship: a strategic tool for luxury brands] 📍Flagship Store - 464 Apgujeong-ro - Gangnam-gu - Seoul - Korea Since 2015, dior curvaceous architecture designed by christian2portzamparc conceals a wealth of surprise. In a decor made of wood, lacquers, leathers, amazing weaves and innovative melanges to excite the senses. The staircase is conceived as an unfurling ribbon that guides shoppers to the women’s ready-to-wear collections, leather goods, shoes, jewelry, watches and perfumes. But also to the Dior Homme space, and to an art gallery with a private salon where photographs by Robert Polidori, among others, are on show. The top floor is home to the Café Dior by pierrehermeofficial. The animation Movie Toile by Oyoram is placed around the staircase. These video works, conceived as portholes, reveal fabrics in movement, timepieces and Paris cityscapes. This full-sized location perfectly evokes the history of the House in the most contemporary of visions. #dior #houseofd...