Yesterday in Uyo, I had the privilege of a chance interaction with the leadership team of Union Bank of Nigeria Plc, led by the Managing Director/CEO, Yetunde Oni, during their business review visit to the city. It was a moment of meaningful exchange, as I reflected on my journey across Nigeria’s banking industry — from FirstBank to GTBank, the defunct Diamond Bank, and Wema Bank. We also discussed a vital insight: the importance of top-of-mind recall and building emotional connections in today’s competitive landscape. These are key to gaining a greater share of the customer’s wallet, attracting the unbanked and undecided, and converting already-banked individuals into loyal customers of Union Bank. Kudos to the Union Bank team for leading with purpose and vision. The future of banking lies in relevance, resonance, and relationships. #Leadership #CustomerExperience #BankingInnovation #UnionBank #TopOfMindRecall #EmotionalConnection #FinancialInclusion #UyoVisit #CharlesUdoh #Nigeri...