Newfound Equilibrium. Extract of the exhibit we did with SAMSUNG. (Please 🎧 Sound) Watch the full case study on our website. Link in bio. This project required us to approach things differently than when working on a TV campaign or some thumb-stopping social content. Exhibits are another beast. LED screens that need to be in sync, projection mapping, HUGE physical spaces, immersive multichannel audio, and huge screens reflecting on mirror-like floors and ceilings. Elements such as rhythm, size, level of detail, pace, the cadence of movement... They all need to be re-thought having The Audience and their experience at their core. Do not be afraid of being slow. Understanding The Audience is there to create and experience a relationship with not only the visuals but the sound, the space, and the installation as a whole. A @clim_studio Production Client: @samsung + @cheilworldwide_official Directed by @clim_studio Clim Studio EP: @jack__alexandre CHEIL Global Creative Director: ...