All the models had to have the same animation but at the same time, potential buyers needed to distinguish them in-store. That’s the reason why crafting a cohesive and solid colour study was so necessary.  A colour palette that gives each series two different accent colours, in sync with their wallpaper image. All the scenes are properly balanced making sure there is visual consistency within and between them while making sure we keep each landscape unique. We found the right amount of iterations so the phones are easily identified while perceived as a family at the same time. A @clim_studio PRODUCTION
DIRECTED BY – Clim EXECUTIVE PRODUCER – @jack__alexandre 
 CLIENT – @samsung 
AGENCY – @cheilworldwide_official 
CHEIL’S GLOBAL CREATIVE DIRECTOR – Jennifer Jaehyo Jung
CHEIL ’S PRODUCER – @khkoo CG GENERALIST – @marcus.bakke 
CG DESIGNER – @jose.fita 
CG DESIGNER – @liamhend.xyz 
CG ANIMATOR & XParticles – @subframe_studio CG ANIMATOR & XParticles – @vasiliyfilileev CG ANIMATOR (WAL...