What Black Owned Brands Can Learn From The Hania Situation:
1. Radical Communication:
Customers shouldn’t have to guess where their order is. Beyond the standard shipping notification, there should be systems in place-email updates, social media posts, transparent timelines-so people feel informed instead of ignored.
2. Start Small:
From tariffs to factory delays, production problems are a constant. Testing demand through limited drops with a strong emphasis on quality control can help brands grow sustainably.
3. Offer Real Solutions:
Free gifts aren’t always the solution, but if delays stretch months past expected timelines, small gestures-like 10-15% off an order-can show customers you respect their time and money.
And with the current reality many Black brands are navigating-limited capital, complex supply chains-l hope this adds a little perspective before people rush to bash... or before they start their own brand. Because building something is a lot harder than critiquing it....
Suggested Credits
Tags, Events, and Projects