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What Black Owned Brands Can Learn From The Hania Situation: 1. Radical Communication: Customers shouldn’t have to guess where their order is. Beyond the standard shipping notification, there should be systems in place-email updates, social media posts, transparent timelines-so people feel informed instead of ignored. 2. Start Small: From tariffs to factory delays, production problems are a constant. Testing demand through limited drops with a strong emphasis on quality control can help brands grow sustainably. 3. Offer Real Solutions: Free gifts aren’t always the solution, but if delays stretch months past expected timelines, small gestures-like 10-15% off an order-can show customers you respect their time and money. And with the current reality many Black brands are navigating-limited capital, complex supply chains-l hope this adds a little perspective before people rush to bash... or before they start their own brand. Because building something is a lot harder than critiquing it....

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