Four years strong at @cannes_lions with @metabusiness and this year’s Meta Beach Reels experience was one of the most dynamic yet. The Reels Skate Park celebrated creativity, culture, and craft. Guests stepped into an immersive skate-inspired world, then turned that inspiration into Reels of their own. In collaboration with @meta @deyandotcom who created the epic Meta Cannes Pavilion,POPsocial’s live creative directors were on site helping attendees capture and edit content in real time - guiding brands, creators, and marketers on how to keep social content not just polished, but real. From dynamic transitions to real-time storytelling, we were proud to help bring this cultural playground to life. Thanks again to our longtime partners at Meta, DE-YAN and @jackmorton for another epic Cannes! #MetaBeach #MetaReels #POPsocial #CannesLions2025 #ReelsSkatePark #SocialContent #BehindTheContent