One & done color using the new @redkenpro Shades ALK 🌶️ Glossy, dimensional results in just a 1.5 hour service. pH changes everything. Shades EQ works at an acidic pH to refine, tone, and gloss with zero lift — it’s been a staple in my chair for years. Shades ALK is my power move when I need lift, gray blending, and tonal shift, without giving up shine or condition. Same Shades family. Different purpose. Better results. Power of color: — Up to 75% gray coverage — Up to 1 level of lift — Up to 8 weeks of vibrancy — 50-shade palette Power of gloss: — Visibly healthier hair in one service — Up to 2.3x glossier shine** — Intensely nourished, moisturized + hydrated #myshadesbetterthanyours #redkenshadesalk #redkenhaircolor #redken #redkenpartner