The untold journey of running my small cake business… Running a small business hasn’t been easy—it’s been full of trial, error, and lots of learning. Honestly, I haven’t made a profit yet. But if my jelly cakes can make someone’s day even 1% better, that’s enough for me. I started making jelly cakes because of Aunty Lin, an elderly lady I grew close to while volunteering. She once told me she couldn’t enjoy desserts because they were too sweet. That stuck with me. So when I discovered jelly cakes—less sweet, light, and beautiful—I knew it was something she could finally enjoy. And she did. ✨ These cakes are for people like her. For mums, grandmothers, and anyone who deserves a little joy. Thank you for supporting this journey and I hope to make even more beautiful cakes 🥰 @caffeecakes #mothersday #mothersdaycake #homebaker #sgcakes #jellycakes #smallbusiness #homebasedbusiness