▪️DURABLE . this means that your idea is not based on trends. for e.g, when COVID hit, a lot of people launched sanitizer and mask brands . Once it’s over , there won’t be as much demand for those, unless you are targeting health care centers, it isn’t a durable idea . ▪️HEALTHY MARGINS: . if you have to sell the item at $5 when you bought it for $3 leaving you a profit of $2 , that is not a good sign . Good business ideas leave room for healthy profit margins so, sell at $10 when it cost $3, that is over $100 profit margin . ▪️SCALABLE MARKET . if the only people that need what you want to sell are in your neighborhood or a small group in your state . This isn’t a good sign. For this to make money, the price point needs to be high and the product have an air of exclusivity . ▪️CLEAR BUSINESS MODELS . If you cannot clear map put how the idea will make money, it is not a good sign . ▪️LIFE VISION MATCH . You do not want to create a business you hate. If you want to t...