BRAYLON MULLINS: THE SHOT No. 1 seeds were 134–0 when leading by 15+ at halftime in the NCAA Tournament. Then Braylon Mullins changed that. One shot flipped the game. The next 24 hours flipped everything else. Followers jumped +65.7% in 24 hours, surging from 16.6K to 27.5K as the moment took over the tournament conversation. Engagement followed, spiking to 31.65% as attention poured in across platforms. This is the March effect in real time. One moment breaks the game. The game breaks into the timeline. And the athlete steps into the spotlight instantly. #NIL #AthleteMarketing #CollegeBasketball #MarchMadness #BraylonMullins