Thoroughly enjoyed shooting with the Alexa LF and Signature Prime lenses for kyliejenner and kendalljenner’s fall fashion line commercial. Director: sophiabanksc Steadicam: quaidvc 1st AC: joedcheung Gaffer: craigarz Key Grip: yeaforbes The aesthetic of the Alexa image in a full-frame format is something to behold, and really lent a unique visual element to the project. The Signature Primes are not only beautiful - they’re really light and well constructed. The visual quality is really reminiscent of the Master Primes, my favorite lens - but these can live in a full frame world. Can’t wait for this one to release. Huge thanks to all the crew who went above and beyond and to 20/20 Camera for providing our entire camera packed - couldn’t have done it without you guys. 🎥🤙🏼 #ARRI #AlexaLF #SignaturePrimes