On this day in history, we recognize Jesse Jackson for his outstanding efforts in organizing $$$ for the Black community. He noticed that within a big corporation like Coca-Cola, where Black people had the BUYING POWER, we lacked INFLUENCE.
His efforts to diversify the company came to life when Coca-Cola agreed to invest in the Black community. However, the company only distributed $11 million of the $34 million that they committed to.
Our influence is truly invaluable, so letβs put our buying power where it will be appreciated.
August is Black Business Monthβ¦.
ππ½: Support Black-owned brands
ππ½: Visit Black-owned restaurants
ππ½: Be intentional and consistent with buying BLACK
Letβs invest in US! πβπ½
#JesseJackson #buyingpower #supportblackbusinesses #blackbusinessmonth #blackfact #buyBLACK
Sβ21 Cohort:
@comalone08 @fabsummerb