Most sellers assume going off-market protects value. Sometimes it does. But discretion without strategy is just silence. Too quiet and you kill competition, too few buyers, too little tension, too little urgency. Too exposed and left too long, the market starts forming its own opinion and rarely a flattering one. The real skill isn't choosing between on or off market. It's controlling how a property is seen, who sees it, and when. Perception is the product. Handle it accordingly. #MrSuperprime #PrimeProperty