African American Diverse Intelligence Series consumer reports since they first came out in 2011. I’m happy to announce that I’ve co-authored a section of their 2019 report! Nielsen is the company that measures consumer behavior. This year’s report, “It’s in the Bag: Black Consumers' Path to Purchase,” focuses on the power of the #blackdollar and why it should matter to brands. I encourage all of you to start shopping with brands that care about you. Learn more about what you spend and why it matters at nielsen.com/africanamericans. #blackdollarsmatter #truthbetold #itsinthebag #NLSNAngela #blackbuyingpower #consciousconsumer #sponsored