Most people write a book chasing bestseller status and end up with zero business. 📚 ㅤ They focus on vanity metrics instead of building something that actually impacts people. The real play is to start with the outcome and reverse engineer everything around it. ㅤ Comment "BOLT" for the newest episode of the pacemorbyshow with realchandlerbolt - CEO of selfpublishingcom 🎙️ ㅤ #bookpublishing #business #podcast