Jesse Cole breaks down one of the biggest lessons in building an unforgettable fan experience: don’t rely on technology alone to create energy. Before having the benefit of giant video boards and bigger stadium production, they had to learn how to entertain people in a more direct, human way, by breaking down the traditional barriers of a typical game and bringing the experience right into the crowd. In this clip, Jesse explains how their fans and players interact in a way that feels completely different from the standard sports model. The action is not confined to the field, and the entertainment is not limited to what happens on a screen. Promotions happen in the crowd, players are among the fans, and the entire environment is built to feel immersive, personal, and nonstop. That foundation made their show stronger and forced them to think differently about what truly makes live sports memorable. He also shares an important point about scale. As they move into Major League stadiums ...