In this clip, Jesse Cole shares the real origin story behind Banana Ball and how it all started with one simple question: why were fans leaving early? Instead of assuming they knew the answer, Jesse and his team went deep into the fan experience. They became “undercover fans,” walking into games with the crowd, sitting with them, eating with them, and timing how long it took just to get food. They studied every detail of the night from the fan’s point of view. They even videotaped the crowd every 30 minutes to track exactly when people started leaving the stadium. What they found was eye-opening. Even with nonstop entertainment, including a senior citizen dance team, a breakdancing coach, a Banana Band, and constant action throughout the ballpark, fans were still leaving games early almost every single night. That told them something important: entertainment alone was not enough. The pace of the game itself had to change. So Jesse went back to the core of baseball and asked a radic...