New data suggests the dietary recommendations championed by US Health Secretary Robert F. Kennedy Jr. could be out of the budgets of many American households. A recent survey from consumer analytics firm Numerator, which had more than 2,000 respondents, found that half of the shoppers cited affordability concerns as the leading reason they were not able to shop in line with the new recommendations. In particular, Numerator found that changing consumption to the new recommendations would hike grocery bills by 32%, or an estimated $1,012, per person a year. Almost all of that cost difference was attributed in the study to the new emphasis on protein, particularly meat products. Read more about the dietary recommendations — and how they're being received by consumers — at the link in our bio. Story by Dominick Reuter (Credit: Getty Images) #health #dietaryguidelines #foodbudget #foodcosts #meatconsumption