🎬 DAY 09:30 ICM Event OS “ A-ROLL VS B-ROLL Shots “ —••——•—-•—-•—-•—-•— 🔔 Why Fashion BTS Often Feels Surface Level You film the looks. You capture the fittings. But it feels like documentation. Not a story. Because you are only showing the outcome. Not the process behind it. —••——•—-•—-•—-•—-•— 🔔 What You Are Seeing Here ★ A Roll shows designer dressing the model ★ A Roll carries the main transformation moment ★ B Roll shows stylist selecting next looks ★ B Roll reveals the decision making process One delivers the moment. One builds it. —••——•—-•—-•—-•—-•— 🔔 How To Apply This ➤ Use A Roll to show key transformation ➤ Use B Roll to show preparation details ➤ Let process support the main narrative Do not just show results. Show what creates them. —••——•—-•—-•—-•—-•— #ICMEventOS #EventReels #LondonFashionWeek