Smirnoff’s presence at GenXS Jamaica Carnival 2026 is more than just a partnership… it’s part of the unique experience 🇯🇲 Head of commerce Sean Wallace highlighted how the brand’s involvement continues to elevate the overall Carnival product, adding to the energy, the scale, and the execution on the road ✨ Beyond the vibes, he pointed to the wider impact, noting an expected increase in visitor arrivals for April and the continued boost to Jamaica’s economy 📈 From the road to the wider industry, it’s clear — when Carnival grows, so does the country 💯 #JamaicaCarnival #GenXS #Smirnoff #CarnivalEconomy #VisitJamaica