Before billet dashboards and fuel injection ever entered the conversation, the 1949 Mercury earned its place as the king of custom culture. This particular example was built and owned by Jesse James of West Coast Choppers and will be selling with No Reserve at the 2026 Palm Beach Auction, April 16-18 at the South Florida Fairgrounds. Read more with the link in bio. ... #BarrettJackson #BJAC #BarrettJacksonPalmBeach #PalmBeachAuction #ClassicCars #CollectorCars #NoReserve #BJACPalmBeach #PalmBeach #Florida #SouthFlorida #PB26 #Mercury #Custom #JesseJames westcoastchoppers popeofwelding