The future of global sports broadcasting has arrived. Since 2018, Alibaba Cloud and Olympic Broadcasting Services (OBS) have worked together to transition essential media production workflows to the cloud. Now, heading toward Milano Cortina 2026, Olympic Solutions Architect Richard Zhang explains how we are reinventing the viewer experience through three core innovations. Beginning with Capture, using Real-Time 360° Replay to break the limits of traditional camera angles, this raw data then flows into Processing, where a new Generative AI environment empowers users to interact with footage and extract deep insights instantly. The cycle completes with Distribution, as Live Cloud infrastructure bypasses hardware bottlenecks to stream the finished experience to billions of fans globally in real time. By producing more content with a smaller physical footprint and lower power consumption, we aren't just making the Games more digital - we're making them more sustainable. Welcome to the...