“Yes, there are sixteen teams battling it out across eight Swiss cities, and yes, the football itself will be brilliant. But what’s happening off the pitch tells us just as much about the state of the game. Shirts are selling out before kick-off. Vintage kits are being hacked into halternecks. Fans are finding themselves in the fabric as much as in the fixtures. Football-core is not a sideshow. It has become a symbol of what this sport now means and who gets to shape it. This is not just about women wearing football shirts. It is about women taking ownership of football’s culture, aesthetics and energy. It is about designers, artists and fans refusing to wait for the industry to catch up. It is about building a football world that looks and feels like the people who actually love it.” Tap the link in our bio to read the rest of this Glorious story. GloriousSport.com Elevating women’s sport through the lens of art & culture. For inspiring stories, tap the link in our bio. . . . . . #...