Now that our elevated coffees are available in select California @target locations and nationwide at target.com, we decided to poke around our local Target in search of a few other elevated goods. What does elevated mean anyways? According to our friends at Merriam-Webster: el·e·vate (verb): to raise to a more important or impressive level. And boy, let us tell you, we felt pretty darn impressive standing on that ladder in the middle of a Target. As we all know, good things must come to an end. And as this experience taught us, the whole "the higher you climb, the further you fall" thing is true both metaphorically and physically. We fell, and we fell hard. Don't worry, the lovely employees of Target were there to catch us (thanks, James). So, take it from our experience recording this Reel. Stick with elevated coffee and don't try to elevate yourself on a ladder for social media, especially in the middle of a crowded Target.