Welcome in. ⁠ ⁠ A clean, contemporary, and stylish brand refresh for Market Hospitality Group. Craft and quality is their main focus, serving as inspiration for the loose, hand-drawn wordmark and monogram. The lines in both marks represent MHG being a ‘house’ to its concepts, while the simple brand colors of a slight off-black and off-white allow for its concept’s identities to shine. ⁠ ⁠ The brand refresh elevates MHG’s identity to stronger align with their values and goals, while still remaining approachable to their current customer base. ⁠