Hoy no amigo… A fun brand development for our friends @doro_rg. Inspired by the name ¡No Mames!, meaning “No way!”, the narrative of this brand takes you through an engaging and unbelievable story. A cat cowgirl? ¡No Mames! She’s fighting a caiman who stole her tequila? ¡No Mames! The visual storytelling creates a playful atmosphere while the Mexican-inspired street typography and neutral color palette with pops of green and red ground the whimsy nature of the narrative.