HAPPIZ POP-UP LAUNCH IN SEOUL The Happiz pop-up launch in Seoul marked the introduction of Lotte Chilsung Beverage’s new prebiotic soda through a stripped-back, presentation-led activation. Song Seung Il, a Korean influencer and host who participated in the event’s on-site presentation format, appeared in a cropped black leather jacket with relaxed grey tailored trousers. A red waist detail interrupted the monochrome base, adding a controlled accent to the silhouette. Kim Min-Gee, a Korean athlete and influencer involved in the event’s promotional programme, wore a cropped denim jacket and matching mini skirt with raw hem detailing, paired with black mid-calf boots that grounded the look. Both figures formed part of the event’s public-facing activation layer, contributing to the presentation and media moments surrounding the product launch. The event remained minimal and product-centred, focusing on direct engagement and visual clarity over spectacle. Brand Ambassadors: Song Seung...