New partnership, and it’s a good one. 🤝 Excited to be working alongside the team at Counter Culture Coffee as their strategic media partner, diving into paid media strategy and planning, UGC creative execution, and ongoing optimizations to drive DTC and retail sales. Big thanks to Karen Laker, Penelope Hearne, and Christy Duggan for the trust. We’re just getting warmed up! ☕ #WeAreTheVariable #coffee #media