Guided by Andy Luk, Director of Operations at Formula Drift Holdings, Sport Management students got exclusive access to the kickoff of the 2026 Formula DRIFT season at the Long Beach Convention Center, alongside the Acura Grand Prix of Long Beach. Students experienced the energy of the event firsthand while engaging alongside alumni Andrew Kihn ‘08 and Kristen Higa ‘22, gaining valuable industry perspective. A standout moment was the Ford Motor Company activation, where students experienced drifting firsthand, highlighting how brands create immersive, high-impact fan engagement. Moments like this continue to shape how students understand and engage with the sport industry in real time. #USFCA #SportsManagement #SportsBiz #FormulaDrift