Most agencies try to capture client voice through questionnaires. That’s why most agencies struggle. A questionnaire can’t capture pacing, humor, tone, emotional range, phrases, or the way a client naturally thinks. A 20–30 minute voice interview can. When you deeply understand a client’s voice upfront, everything becomes easier: ✔️ Fewer revisions ✔️ Faster approvals ✔️ Posts that sound like them immediately ✔️ Less rewriting, more refining This single step saves 20 hours of back-and-forth later. Agencies don’t need more systems. They need better voice capture. #socialmedia #socialmediamanagement #smallbusiness #ghostwriter #ghostwriting