Still treating Q2 like a slower Q1? That's where performance starts to slip. Swipe through to see how consumer behavior shifts in Q2 and why your media strategy needs to shift with it. Check out our latest white paper for the full breakdown: theusim.com/news/how-consumer-behavior-shapes-media-performance-in-q2 #MediaStrategy #Q2Planning #MediaPlanning #ConsumerInsights #PerformanceMarketing#MediaAgency #USIM