Several of today’s hit TV shows are not only shooting in Los Angeles, they’re positioning the city as a fashion engine with a distinctly local point of view. The sexy grit of #Euphoria, which premieres its third season today on HBO Max; the Y2K vintage-loving swirl of #ILoveLA, the Eastside ease of #NobodyWantsThis, the sunny suburban casual of Shrinking, and the nostalgic menswear elegance of The Studio are doing more than telling stories. They’re dressing their characters in a way that’s accessible, covetable, and crucially tied to a place. Read about what this means for business through the link in our bio.