As superfandom grows, live music and in-person events are booming, creating important touchpoints for brands. “In the past, fandom was largely driven by proximity and limited access, with offline experiences such as concerts serving as the primary touchpoints. Today, it is continuous, global, and always-on,” says Joon Choi, president of Hybe’s #Weverse, a social platform built just for #fandoms to connect over artists including BTS.bighitofficial katseyeworld and more of the label’s full roster. Learn more about the modern superfan, whose obsession and engagement has built a whole economy, through the link in our bio. Cover photo: blaze.palka