Shelly Socol built 1r Agency, by hiring experts and then letting them lead. Sixteen years later, that philosophy defines everything about how the agency operates. "If you don't lean into all the people that you've hired and the talents that they bring, you're doing yourself a disservice." Shelly joins Mike for a candid conversation about what happens when you actually trust the experts you hire to be experts. She spotted white space in fashion DTC 16 years ago and built an agency that married her expertise and team-centric brand of leadership. When her new VP of client services came on board, Shelly told her to spend 45 days just observing. What's working, what's not working. The VP came back with 45 days of real observations layered on top of years of experience. The team brought their own. They combined what they each did best and built something bigger together. That's what trust looks like at 1r. Shelly gets into surviving COVID as an agency owner (laying off 16 people, finding...