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What does it take to sustain the rapid growth of women’s sports? At the 2026 SheBelieves Summit, leaders from across media, professional sports, and global brands discuss how they are capitalizing on the rising attention around women’s sports—and how they plan to sustain that momentum for the future. As investment, visibility, and fan engagement continue to grow, this conversation explores how organizations are evolving their strategies to drive long-term success across business, media, and brand. Panelists: Shelly Gillyard, VP, Marketing, Netflix Maya Mendoza-Exstrom, Chief Business Officer, Seattle Reign FC Stacy Johns, CEO, Bay FC Catherine Newman, Chief Marketing and Communications Officer, U.S. Soccer Federation (Moderator) The SheBelieves Summit brings together leaders across sport, business, and culture to drive innovation and shape the future of the game. #shebelieves #uswnt #ussoccer More info: ussoccer.com Subscribe to U.S. Soccer on YouTube! you...

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