How is cultural capital shaping the future of women’s sports? At the 2026 SheBelieves Summit, founders and leaders across media, apparel, and design explore how women’s sports is evolving beyond fandom into a powerful cultural and business force. This conversation highlights how authenticity, storytelling, and community are driving new models for growth, engagement, and monetization. From building media platforms to launching purpose-driven brands, these leaders share how they identified whitespace in the market and created companies that resonate with modern audiences. Panelists: Domo Wells, Founder & Creative Director, Dead Dirt Haley Rosen, Founder, Just Women’s Sports Jen Barnes, CEO and Founder, Rough and Tumble Leah Richardson, Senior Manager, Deloitte (Moderator) The SheBelieves Summit brings together leaders across sport, business, and culture to drive innovation and inspire the next generation. #shebelieves #uswnt #ussoccer More info: ussoccer.com Subscribe t...