"There is not an artist on the Roc Nation roster that does not approve or look at every single thing you see about them…" Students sat down with Felicia Alston, Roc Nation's VP of Brand & Strategic Partnerships and Professor Chen Lo for a deep dive into the intersection of culture and strategy. Key Takeaways: 👉 Relationship Equity: Building trust is the foundation of every deal. 👉 Authentic Storytelling: If it isn't real, it won't resonate. 👉 The Artist as a Business: Empowering creatives to move with CEO-level intent. Our students are being challenged to think bigger, act with purpose, and build the future of entertainment from the ground up. Ready to join the next generation of leaders? Apply now to start your journey at liu.edu/rocnation. #RocNationSchool #LIU #LIUBrooklyn