Recognition beats aesthetics. Ugly often wins. Because design isn’t art. It’s memory. A simple, slightly awkward mark sticks faster than a perfect one. Polished fades. Distinct survives. Most brands chase beauty. Few build recognition. If people can recall it instantly, it’s working. If they just admire it, it’s not enough. Follow RABT for strategy that gets remembered. #brandstrategy #distinctivebranding #designthinking #brandidentity #rabt