Creators are shaping how brands build, test, and grow. We sat down with creator economy expert monicakhan__ to break down what it really means to move from one-off campaigns to always-on, creator-led strategy. This episode gets into: ➡️ Why creators are R&D, not just distribution ➡️ What brands miss when they rely on last-click measurement ➡️ How to balance AI with real creative instinct ➡️ Why long-term creator partnerships drive growth If you’re still thinking about creators as a line item in your media plan, this one will change your perspective. Listen now at the link in bio 🎧 #EarnedPod #Marketing #CreatorMarketing #InfluencerMarketing #CreatorEconomy