Stillness in motion. Revealing: Origin.⁣ ⁣ Conceived as a portal into Audi‘s design philosophy The Radical Next, „Origin“ distills the essence of progress by leaving only what is necessary,⁣ cutting away the superfluous to reveal pure intention. The design creates an ever-evolving portal. It appears as an object that interacts with the courtyard of the former Archiepiscopal Seminary – now home to the Portrait Hotel on Corso Venezia.⁣ ⁣ Join Audi and zahahadidarchitects at Milan Design Week 2026, April 20-26.⁣ ⁣ #Audi #MilanDesignWeek2026 #ZahaHadidArchitects #PortraitHotel⁣