Say cheese if you just spoke at adweek’s #SocialMediaWeek. 👉📸 Yesterday, roblenois dove into the britausa campaign that became a Gen Z staple and an internet phenomenon. Leaning into the finding that Gen Z isn’t focused on “wellness” but rather, just trying to cope in their day to day, Brita’s 3D shark and catchy jingle show how relatability and cultural understanding steer a campaign. 🦈 📸: ivanpiedraphotography