What’s a producer/engineers job? Yes you’re an engineer or producer… but you’re also a therapist, a sounding board, sometimes even a friend. You’re reading the room. Managing energy. Knowing when to push, when to step back, when to just listen. And that part? You can’t automate it. No matter where AI goes, it’s not sitting in the room feeling the tension, catching the emotion in someone’s voice or knowing exactly what to say to get the best out of an artist. That human element is the real difference. The sessions people remember aren’t just about how it sounded… it’s how it felt. #realmusic #recordingstudios #audioengineering