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Beauty queens, I tried @Polite Society Beauty’s new bronzing beads for the first time recently and it instantly reminded me that we’ve actually seen this bead style product before, just not in this category. Beads as a format aren’t new, @chanel.beauty really put them on the map years ago with their water fresh line at least in the U.S. market. But what it magnifies further and this is where it gets interesting because this is traditionally representative of exactly how innovation tends to move through beauty. It usually starts in luxury, sits there for a few years, and then we slowly start to see it show up in new categories or at different price points. If you think about timing, it can take around five years for something like this to really trickle through the industry, so seeing this now in 2026 feels very on that timeline. And what’s especially interesting is that bronzing beads specifically aren’t something we’ve really seen widely in this category personally, at least not in t...

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