🎬 Day 17/30 of creating ICM Event OS “ POST PRODUCTION GRADING “ Same shot. Two different perceptions. —••——•—-•—-•—-•—-•— 🔔 Why Good Footage Still Feels Flat You frame well. You move with intention. But it still feels… unfinished. Because raw footage is not the final story. —••——•—-•—-•—-•—-•— 🔔 What You Are Seeing Here ★ Raw shows natural capture ★ Raw feels neutral and unrefined ★ Preset adds mood and cinematic tone ★ Preset unifies the entire visual identity —••——•—-•—-•—-•—-•— 🔔 How To Use This Properly ➤ Avoid changing tones across clips ➤ Use one consistent colour direction ➤ Fix exposure before applying any preset —••——•—-•—-•—-•—-•— #ICMEventOS #VisualStorytelling #WeddingVideography #ColorGrading