​"From Pitch to Pickup: What It Really Takes to Earn Attention and Trust Across Media"- a discussion with professionals from the PRSA 2026 Professional Development Conference. ​The panelists include: • ​Scott MacDowell, Corporate News Director, Lily Broadcasting and Erie News Now • ​Mary Wassell, Media and Public Relations Coordinator, City of Erie Mayor’s Office • ​Doug Oathout, Chief of Staff, Gannon University, and former Executive Editor, Erie Times-News • ​Shani Bills, Producer, TalkErie’s "The Joel Natalie Show" #prsa #conference #publicrelation #gannonuniversity 📷: Khoi Huynh, SCA Graduate Assistant