Experimentation is the core of creativity. 🔬 This week, Esteban Gonzalez, FIBA 3x3 Digital Content Senior Manager, joins the Sports Content Gameplan. We talk about creating engaging content on a global scale, why creativity and experimentation are essential parts of their content strategy - and how “posted is better than perfect”. 🎉 Episode 13 of the Sports Content Gameplan with Esteban is LIVE! 🎉 Listen on Spotify, Youtube, Apple Podcasts & more - link in story. #SportsContent #SportsContentCreator #PodcastCreator #SMSports