Everyone keeps asking: what does TECH have to do with women’s sports? EVERYTHING. I got invited and spent the last few days at techfuturessummit lwtech here’s what’s actually happening!! Women sports podcasts can be used as a tool for amplifying athletes voices. It was very cool to see atouchmore live and hear t__cloud9 & breannastewart30 tell their stories ogilvy shared their behind the scenes of essie & bigellieliberty campaign that went viral and really changed the game! Real investment shoutout to ally for sharing their ROI and how they were the first to achieve a 50/50 split in paid media spending across men's and women's sports. Asked the question can AI be harmful or helpful in the game, and finally research based on women athletes bodies and how can help prevent injuries. Women's sports is profitable and worth investing in! Tell me..which of these surprised you most? #techsummit #everyonewatcheswomenssports #techinsports #techfuture